Nostalgia in Advertising.

New Zealand white goods company Bond + Bond have had clever ad agency DraftFCB come up with their latest promotion. They have taken the approach of using nostalgia to make modern white goods, which are often viewed as cold, hi-tech and impersonal, a little more emotional.

They used a white metal billboard to simulate a fridge then created huge plastic magnetic letters with which to spell out their latest deals.
Fun, no?