All the Cool Kids.

Firstly, my opinion of children is hardly a positive one. I think they are unpredictable, messy and not particularly cute. That said, these kids are pretty darn cool. The following children's collections are wonderful and the styling and casting of their shoots is absolutely perfect.
The kids appear effortlessly cool and stylish without being trite. This is what all the children of the world should be wearing. Just say no to Dora the Explorer and Ben 10 merchandise.

I have said many a time that Marc Jacobs does advertising better than fashion and I'm sticking to my guns. The Little Marc Jacobs collections are lovely, the spring 2010 one especially so, but more lovely are the catalogs that accompany them. The children are who you want your children to be, they are gorgeous. And the photos are fun. Marc Jacobs has found the perfect medium between high fashion and kids still being kids, no contrived poses. The images all look spur of the moment and totally brilliant.




Talc is a french children's label. Their clothes are simple and stunning. They are all great for kids to run around in and still perfectly stylish. Never have I so badly wanted to fit into children's clothing. Like the Little Marc Jacobs catalog, Talc's is also beautifully cast. The children are stunning and are so wonderful in front of the camera. All Talc's catalogs feature children wearing masks of some sort and all their images have block coloured backgrounds and a lovely soft light. The girls in the 2011 preview catalog (last 2 Talc images) seem so effortlessly hip and chic, i wonder how they have attained this coolness at such a young age. Proving that the French really are a superior race.

(This boy is so beautifully elfish)(I want to be the girl in the brown floral jumpsuit)

I like selected pieces from Stella McCartney's collection for GapKids but in general I'm not a huge fan. The images however, I love. The simple sets and barnyard animals are brilliant. the casting isn't quite as good as Little Marc Jacobs and Talc, some of the kids appear too 'posey' and even mannequin like whilst others are great and natural. As a sucker for glitter i can't help but love the glittered animals too.